Jennifer Lopez Has a Sexy New Fashion Gig

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Jennifer Lopez Has a Sexy New Fashion Gig

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Jennifer Lopez in a new campaign for Guess. Courtesy of Guess

As if Jennifer Lopez wasn't busy enough preparing for the Super Bowl halftime show, she just won a new fashion show and it's epic!

On Tuesday, January 14, Guess announced that the 50-year-old multi-hyphenate is starring in the brand's Spring 2020 Martian campaign. But it's not her first time. This will really be a sexy comeback for the artist.

See Jennifer Lopez's hottest fashion moments

"Whenever I collaborate, I always think of a character I can play and be, and we have a lot of fun doing it with this campaign," she said in a company press release.

Jennifer Lopez New Guess CampaignCourtesy of Guess

She went on to explain that the inspiration for the campaign's dreamy aesthetic was a mix between the 60's Italian movie star Sophia Loren and the 80's Madonna.

Jennifer Lopez hardly used the iconic Green Grammys 2000 Versace

"It's so much fun to get into character and make it happen," continued the Hustlers star. "The clothes and the shooting scene really worked well together to bring this campaign to life."

Jennifer Lopez New Guess CampaignCourtesy of Guess

Directed by Guess Creative Director Paul Marciano and filmed by Tatiana Gerusova in Santa Monica, the image shows color and black and white scenes of the actress. And in every shot, the singer "On the Floor" hair is styled in big bouncy curls with super sexy, smoky eye makeup. This super glam beauty reflects the classic Hollywood vibe of filming.

As mentioned, the Bronx native has starred in a campaign for the clothing company in the past. In fact, in 2017, she became Guess's oldest girl at age 48, defeating Claudia Schiffer, who was the company's model in 2012 at 41.

Jennifer Lopez New Guess CampaignCourtesy of Guess

"Jennifer continues to push the boundaries of the music, fashion and film industries and represents everything a Guess Girl is – confident, sensual and adventurous," said Marciano. "This campaign highlights Jennifer's natural beauty and shows exactly why she is celebrated as a true icon."

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