Mazda's first volume production electric model, the Mazda MX-30 makes its World Premiere at the Tokyo Motor Show. Developed for customers who don't want to sacrifice driving pleasure when buying an electric car, this model is immediately available on pre-order right after this show.
With exclusive freestyle doors, eco-friendly materials and an optimal battery life, the new MX-30 guarantees a range of up to 200 km while exceeding the average daily travel time of European customers of 48 km, representing another positive step in Mazda's multi-solution approach to emissions reduction following the recent introduction of the innovative Skyactiv-X engine.
A car with a battery and not a battery on wheels
Commenting on the debut of the Mazda MX-30, a model that will reach Mazda European Dealers in the second half of 2020, Yasuhiro Aoyama President and CEO of Mazda Motor Europe stated:
“As with all our products, Mazda designers and engineers had very well defined goals for our first battery-powered vehicle. This would have to stand out in terms of design, great handling, a fundamental part of Mazda's DNA and make us unique when compared to the competition, and even more importantly, make a positive contribution to reducing emissions over the entire period. product life cycle. In addition to the electrification technologies we are introducing across our range, as we are a small manufacturer, we have concentrated all our efforts on creating an electric model that we anticipate will be a second car whose autonomy will meet the needs from customers. Among the press representatives who have driven our vehicle, many said it was one of the few electric cars with the positive characteristics of a traditional car. Integrating driving pleasure into the heart of every Mazda is something we always do and it will be no different in our electric model. ”
The focus on the driver
As with all Mazda models, the Mazda MX-30 delivers a very natural driving feel and responsiveness in everyday driving situations, accelerating, turning and braking exactly as you wish.
In the Mazda MX-30 this was achieved through the innovative engineering approaches inherent in the e-Skyactiv package, which also covers the battery, which is perfectly integrated into the vehicle structure, enhancing the overall chassis rigidity and providing the correct response to driver inputs. .
In addition, given the importance of sound in driver perception of torque and speed, Mazda engineers have also developed an electronic sound system synchronized with engine torque for the Mazda MX-30's interior. sound frequency and pressure. This leads to smaller variations in vehicle speed, resulting in very stable driving, further supported by Mazda's original G-Vectoring Control (GVC) system, but expanded with the advantages of the electric motor (G-Vectoring Control Plus).
The distinctive Kodo design
The Mazda MX-30 remains focused on the “less is more” concept of Mazda design, present both outside and inside its models.
The cabin translates into a sense of unity, flowing from the top of pillar A to the rear end. The color of the framed roof makes this feeling even clearer. Freestyle doors give the Mazda MX-30 a distinctive and elegant silhouette, ensuring customers easy access to its front and rear seats.
Inside, the eco-friendly materials stand out, replacing a significant part of real leather elements with a vegan alternative. We also use cork of environmental origin in the floating center console, which allows a creative storage space.
What about the name?
Mazda has been using the prefix “MX” in a number of products that have been designed and developed in defiance of the automotive industry's assumptions of different times. For example, the Mazda MX-5 developed a two-seater sport at a time when the roadster concept had been abandoned by other manufacturers.
Now with the Mazda MX-30 we have created a completely new VE experience, imbued with Mazda DNA in its unique interior and exterior design and fantastic driving dynamics, ensuring that our customers can experience the undeniable driving pleasure of Mazda.
Mazda MX-30: Availability
The Mazda MX-30 is already available on pre-order basis in some European countries (including Portugal) and will hit markets in the second half of 2020.