Kim Kardashian's shapewear line is rapidly taking over social media as celebrities such as Ashley Graham, Sofia Richie and Kylie Jenner head to the grass to show their love for underwear that improves shape.
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Keeping Up With the Kardashians star released Skims in September 2019 and the collection sold out in minutes. According TMZ, she racked up $ 2 million in casual profits at that time.
But that does not mean that the release was totally continuous. The shapewear line was originally called Kimono, which received accusations of cultural appropriation. The founder apologized to her fans for Instagram for not understanding the cultural meaning of the term and decided to change the brand name to Skims in August.
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Following the success of his original releases, such as comfortable, sculpted bras and unique pieces, the beauty and fashion guru launched the Cotton Collection and Contour Bonded Collection. The Cotton collection features comfortable pieces perfect for relaxing at home, such as the Cotton Plunge Bralette and the Cotton Rib Boxer. Contour Bonded Collection is the strongest shapewear level in the line and is ideal for softening the belly area.
Shapewear is designed to be worn underneath your clothes to improve your shape, but – as you've probably seen on social media – they're also very flattering and photogenic on their own! Jenner and Richie showed them off by taking selfies in the mirror and Selena Gomez as well – before taking it to replace it with a picture of her with friend Taylor Swift, which some suggested was a nod to her friend's dispute with the royal family.
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But that doesn't mean selfies are the only reason you should try Skims. Ashley Graham loved how comfortable the Skims Sculpting Bra is and Wendy Williams even wore a red carpet garment under her Dolce & Gabbana dress! And Lisa Rinna proved that it did a long night of dancing when she posted a video on her Instagram feed, recording "Gold Digger" on Body Sculpting Mid-Thigh.
So what are you waiting for? Keep scrolling to see some of your favorite celebrities using pieces from the Skims shapewear collection.